{"id":8425,"date":"2020-01-28T11:20:53","date_gmt":"2020-01-28T11:20:53","guid":{"rendered":"https:\/\/divinonyc.com\/?p=8425"},"modified":"2021-04-27T18:28:18","modified_gmt":"2021-04-27T22:28:18","slug":"eau-ditalie-perfume-brand-story","status":"publish","type":"post","link":"https:\/\/divino.wine\/eau-ditalie-perfume-brand-story\/","title":{"rendered":"Eau d’Italie Perfume Brand Story"},"content":{"rendered":"\n

DiVino may earn commissions from qualifying purchases.<\/em><\/p>\n\n\n\n\n\n\n\n

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In 2011, long before we ever made an iMovie, DiVino was commissioned to tell the story of Eau d’Italie, an Italian fragrance collection in a short video.<\/h4>\n\n\n\n

Watch it HERE<\/a>.<\/strong><\/p>\n\n\n\n

DiVino wrote, produced and directed this brand storytelling video for the creators of Italian fragrance house Eau d’Italie<\/a>,<\/strong> Marina Sersale and Sebasti\u00e1n Alvarez Murena in 2011.<\/p>\n\n\n\n

We shot on location in Positano, Italy, primarily at the luxury hotel, Le Sirenuse<\/strong><\/a>, which began as a humble family fishing cottage and grew to become a five-star hotel.<\/p>\n\n\n\n\n\n

In the the video Marina Sersale tells the story of her family’s escape from Naples during the bombings in World War 2.<\/h4>\n\n\n\n

We learn about the stranded allied soldiers who needed a place to stay, and a family that needed to survive. We see old photographs of the family home and witness its transformation into a beautiful hotel. We also see vintage photographs of the Dolce Vita, and the elegant guests who stayed there.<\/p>\n\n\n\n

When the hotel turned 50 years old, Marina and Sebasti\u00e1n had the idea to capture the scent of the the hotel, and of Positano in a bottle.<\/h4>\n\n\n\n

As they detail in the video, they began with the elemental scent memories of the place: the sun on your skin, the smell of sun-warmed terra cotta, mediterranean scrub, the salty sea breeze, and incense from the church on the hill.<\/p>\n\n\n\n

As Sebasti\u00e1n says, you smell something, it brings back a memory, it brings back a sensation, and then you try to communicate that. <\/em><\/p>\n\n\n\n

They worked with Perfumer Bertrand Duchaufour<\/strong><\/a>, a creator for a number of successful perfume lines, including Artisan Parfumeur<\/strong><\/a>, and Penhaligon<\/a>s<\/strong>. He helped them build their story note by note.<\/p>\n\n\n\n