Wine is a language.
AT YOUR SERVICE FOR WINE INDUSTRY AND WINE LOVERS ALIKE.
Wine is a language.
Wine is a language.
AT YOUR SERVICE FOR WINE INDUSTRY AND WINE LOVERS ALIKE.
Services
Whether you’re looking to deepen your wine knowledge or find creative ways to bring your wine brand closer to consumers you can count on us for expert communication, creative content creation, and a customized, personal experience
CONTENT WRITING
Words matter. Accurate and engaging web content is a powerful sales tool. Expert blog posts and thoughtful wine writing lend a human voice to your brand and your publication.
Annie has provided original content and translations for winery websites like JFC Vins, Alma Wines, and luxury fragrance brands Eau d’Italie and Altaia. A regular contributor to Amex Essentials, with bylines in Wine Enthusiast, Travel and Leisure and Club Oenologique, and BBC Travel, Annie is able to grasp the voice of her clients and provide well-researched writing with a distinctive voice.
Whether you’re looking for focused copywriting or original articles with an authoritative and engaging voice, we’re here to help.
LEARN WINE, LIVE
DiVino founder, Annie B. Shapero is a certified sommelier with ten years of experience in Italy and another decade in the USA. She has worked in nearly every aspect of the wine and hospitality industry.
Annie understands that not everyone feels equipped to talk about wine. In much of the western world, wine can feel like a member’s only club in the United States. Our goal is to change that.
Are you interested in learning more about a particular grape, wine, or wine region? Planning a trip to wine country? Hosting a special event and not sure what to serve? I’m all yours.
Schedule a 90-minute deep dive with or without a guided wine tasting for a completely customized experience. Wine experiences take place on Zoom, which is easily accessible online or directly on your phone.
CONTENT CREATION
Social media is essential for modern marketing. Social media success is a combination of high quality content and constant engagement.
Let DiVino help you create social media posts that reflect all sides of your brand and excite your existing and potential followers.
We’ll begin with a social media calendar and help you compile an arsenal of posts at the ready. We’ll deliver them in a cloud-based file sharing program that you can access at any time.
We can create text, image, and video posts all customized with your branding. We use Canva to easily share and review posts directly with your team.
BRAND AMBASSADOR
Wine tasting is a social ritual. The experience of tasting wine with a winemaker or trusted wine ambassador cultivates a strong personal, sensory connection to the brand. When you can’t be there in person, we can!
Sommelier and DiVino founder, Annie B. Shapero brings a unique combination of warmth and expertise to guided wine tastings, sales calls, wine dinners, and wine expos. Currently based between Rome, Italy and NYC. Available to travel on request.
Blog
21 Days To Wine
Our free, 21-episode introduction to wine tasting is available on YouTube. It was created for curious wine lovers looking to deepen their understanding of the language of wine in an approachable and entertaining way.
DiVino | The Company
DiVino functions as a CREATIVE AGENCY focusing primarily on the promotion and communication of wine, through live events and digital services, including video.
As an EDUCATOR it is our mission to provide approachable and engaging instruction at all levels for those interested in expanding their vocabulary and understanding of wine.
As a WRITER and TRANSLATOR, DiVino brings experience and artistry to copy on subjects including food, wine, travel, perfumery, fiction and more.
ANNIE SHAPERO | Founder
I moved to New York after nearly a decade in Italy, where I worked as a food and travel writer and consultant. While there, I completed the rigorous training program at the Italian Sommelier Association. In Rome I launched my own wine column in the Rome publication of WHERE magazine, and continue to write about food, wine, and vineyards for a number of publications including Zagat, Insight Guides, Draft magazine, The American, and Haute Life Press, and is a regular contributor to The AutoEthnographer and Amex Essentials.
My travels took me to tiny towns where local food and wine traditions have grown up together, and to vineyards where generations of winemakers have been producing wines not only in accordance with modern day standards, but in line with the explicit style and flavor of the region. I learned that while there are “rules” about what to drink and when, the spirit of wine goes far beyond its scent and flavor profile. Wine embodies place and time, an occasion, and even a feeling.
The owner of my favorite wine bar in Rome used to say that every bottle of wine has a soul inside, a story. Where did the grapes grow? Can you taste the sea breeze that rustles the leaves of the vines? When you open it, smell it, share it with others, engage with it you set it free.